About
Welcome to Loadin Media! We're dedicated to creating innovative content that inspires. We're a family owned business and that changes everything. we're not chasing everyone, we're chasing the best. That means fewer clients, deeper partnerships, and work that we're proud of.
Co-Founder & Managing Director
Elliot leads Loadin Media with a sharp eye for detail and a passion for crafting standout customer experiences. With over 15 years in hospitality, events, and brand creation, including co-founding ventures like Blush Gin, Russell Rum, and the award-winning Roaming Flamingo food truck. Elliot thrives on connecting people with quality and creativity.
As a former MasterChef grand finalist, he’s just as comfortable behind the camera as in front of it, bringing storytelling instincts and visual flair to every project.
At Loadin, Elliot works closely with agents to ensure every shoot, from photography and video to drone and floor-plans is effortless, on-brand, and impactful. His understanding of trust, consistency, and presentation helps Loadin operate like a true extension of your team.
Outside the studio, Elliot also serves as Co-Chair of the Restaurant Association’s Rangatahi Advisory Group, supporting the next generation of creative entrepreneurs.
Co-Founder & Head of Creative
As Head of Creative, Rory brings a rare blend of artistic vision and technical real estate media expertise. With a BA (Hons) in Photography and over five years of experience shooting properties across Auckland, he leads creative direction across every project.
Rory’s signature style, clean, modern, and agent-aligned is shaped by his meticulous eye for light, detail, and composition. Whether he’s behind the camera, flying the drone, or editing in post, he ensures every asset Loadin delivers is purposeful, polished, and designed to perform.
He’s passionate about helping agents elevate their presence through strong visuals building trust with vendors and turning great listings into lasting impressions.He’s passionate about helping agents tell their story through strong visuals not just showcasing homes, but building trust with vendors and elevating how agents show up in the market.
